Real loyalty is much more than reward programmes. Real loyalty is the purest expression of how a brand relates with its customers.
The best way to develop real loyalty is to understand and define the brand’s beliefs about how to develop valuable customer relationships and build from there.
Many marketers think of loyalty strategies as rewards programmes, points, preferential rates and discounts.
But these are just tactics, which tend to view customers from a transactional perspective.
At BBD Perfect Storm, we consider the fundamental relationships brands are looking to build with their customers to determine how we can deliver meaningful value across the customer journey and lifecycle to achieve loyalty as an end result.
While many marketers rely on points, perks and discounts, we look beyond the transaction to understand the emotional and experiential connections that drive lasting loyalty. We start by asking: what kind of relationship is the brand trying to build? From there, we design strategies that deliver value across the entire customer journey and lifecycle.
Delivering genuine utility, empathy and enrichment.
Crafting moments that matter, both big and small.
Prioritising connection over conversion.
For people, and in turn, for the brand.
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Have a question for us, or a thorny challenge you’d like us to tackle?
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12 Fleur De Lis Street
London, E1 6BT
+44 (0)20 3198 4329
hello@bbdperfectstorm.com
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