Real loyalty is much more than reward programmes. Real loyalty is the purest expression of how a brand relates with its customers.
The best way to develop real loyalty is to understand and define the brand’s beliefs about how to develop valuable customer relationships and build from there.
Many marketers think of loyalty strategies as rewards programmes, points, preferential rates and discounts.
But these are just tactics, which tend to view customers from a transactional perspective.
At BBD Perfect Storm, we consider the fundamental relationships brands are looking to build with their customers to determine how we can deliver meaningful value across the customer journey and lifecycle to achieve loyalty as an end result.
While many marketers rely on points, perks and discounts, we look beyond the transaction to understand the emotional and experiential connections that drive lasting loyalty. We start by asking: what kind of relationship is the brand trying to build? From there, we design strategies that deliver value across the entire customer journey and lifecycle.
Delivering genuine utility, empathy and enrichment.
Crafting moments that matter, both big and small.
Prioritising connection over conversion.
For people, and in turn, for the brand.
Through research, interviews and workshops with internal and external stakeholders we’ll find the insights needed to create a human shaped transformation for your brand.
Your first audience is your internal team, especially your salespeople. We’ll work with you to galvanise the key stakeholders to create a winning culture and a unified voice in market.
Driven by human insights we’re experts at creating refreshing, emotive and differentiated campaigns that bring your data to life in a dry market.
Ensure your campaign lives in the everyday by equipping your reps with a story that sells.
HEAD OF LOYAL
A website can only say so much. There’s nothing like a conversation.
Loom Court
12 Fleur De Lis Street
London, E1 6BT
+44 (0)20 3198 4329
hello@bbdperfectstorm.com
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